Producing Engaging Content – Digital Boost

This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement.
08 Nov 2016
09:30 - 12:30
Saltire House, Pentland Park, Glenrothes, Fife, KY6 2AL

Producing Engaging Content – Digital Boost

FREE

phone icon 01592 858333

 

Craig Rutherford
craig.rutherford@bgfife.co.uk
www.businessgatewayfife.com/events

Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

Location